Auntie Fung's

The Brand Story

Asian street food is a worldwide phenomenon. The subtle flavours, the magnetic aromas, the hustle & bustle of the food street vendors- overall an electrifying experience for the visitors. But in India it is restricted to fine-dine brands only, with a premium price tag. And that’s the seed of the brand Auntie Fung's.

Auntie Fung's was born in March 2015 in Bangalore with the vision of bringing the rich flavourful Asian street food to mainstream India in a healthy & hygienic, quick-service format. A street is where you will find the heart of a cuisine and its culture- Auntie Fung's symbolizes that truly Asian essence. The brand mascot is a quintessential lady (metaphorically a mother) from Vietnam, 52 years old with an ever-smiling face. During her younger days, she was quite a nomad, visiting countries across Asia, gathering all the local ingredients, flavours and recipes, to finally settle in India. Why India, because she thinks that while, Indians are gastronomically experimental, they have not been able to savour the truly authentic Asian cuisine at a value-for-money pricing.

The menu is curated to be short, but eclectic with the choicest delicacies from Thailand, Japan, Vietnam, Burma, Indonesia and of course China. “Street food” which is the epicentre of the brand consists of Satays from Indonesia, Dimsums from China and Yakitori from Japan to name a few. The celebrated Khowsuey from Burma, Pho from Vietnam, Nasi Goreng from Indonesia, Bulgogi from Korea, Red & Green curry from Thailand are some the main course options which has helped the brand stand out from the crowd.

Moreover, Auntie’s recipes of Khowsuey and Pho is possibly not the ones you've had in up-scale and premium restaurants, but is more “comfort food”, cooked in the quintessential home-style method, something that you can have every day without the guilt of feeling heavy, bloated or even unhealthy. With fresh ingredients, authentic recipes, no MSG or artificial colours- Auntie ensures a box full of goodness.

Today, the brand has footprint across Bangalore, the startup hub of India. But Auntie’s food expedition has just begun. She will continue her growth journey reaching new locations and touching the culinary hearts of new customers. And she will continue her journey of exploring new dishes, new cuisines across Asia with the vision of making Auntie Fung's the face of Asian street food in India in a quick service healthy format.

The Founders Story

The founders, Subhradeep and Satrajit, go way back. They’ve grown up together in the city of Kolkata, a city known for its gastronomical experimentation and refined taste. They both studied together till they went their separate ways to join their respective corporate careers. However, fate clearly had other plans.

Both the founders have been extremely epicurious. Their passion for discovering new flavours made them pick out every possible opportunity to travel, even during their busy corporate life. In every country, no matter how inundated with work, they made it a point to discover local food. These warm flavours always helped to warm the heart and douse the stress, no matter what kind. It was during one such exploration in Vietnam & Singapore, when both families were vacationing together, that they were enchanted by the buzzing street food culture of these countries. Come sundown and the streets slipped effortlessly into a carnival of bonhomie, with a life and vibe of its own. The centrepiece of this carnival - street food. In one sweeping moment of realization, they knew what they wanted to bring home to India. Tossing the corporate suit to don the restauranteur hat seemed like just the thing to do. The result: Auntie Fung's- Asian Street Food. 

As Subhradeep, Co-Founder of Auntie Fung's says, "The idea of Auntie Fung's came from the streets of Singapore (Clark Quay, Lau Pa Sat) and Bangkok (Victory Monument, Yaowarat). The subtle flavours, the magnetic aromas, the steaming hot & healthy food- on the whole an electrifying experience for the customers. In fact, Asian street food is a worldwide phenomenon. But in India it is restricted to fine dine brands only or starts & ends with numerous Indo-Chinese cuisine brands. And that simple thought, the gap gave birth to Auntie Fung's in 2015. A brand bringing authentic Asian street food experience to Indian consumers at value pricing”.

As Satrajit, Co-Founder of Auntie Fung's says, "Starting Auntie Fung's has been cathartic. The corporate rat race engulfs you in a hugely busy pace of nothingness and by the time most of us realize this - it's too late. I don't know where all the adrenaline came from but once I had found my calling, in one crazy whirlwind of a couple of months, the first Auntie Fung's store was ready to welcome its first customers. A restauranteur's life is far from glamorous - if you are passionate about it, it's a 24*7 job. Yet when you shut shop at the end of the day having waved goodbye to a sea of happy stomachs and faces, it's all worth it"

The biggest passion of the founders is food, and they have made all attempts to make sure the food is fresh, healthy and at the same time making it value for money. Be it the imported sauces that are used or by clearly calling out the fact they don't use MSG or added colours/ preservatives in their menus - instil a lot of confidence with customers to come try them again & again